Duracoat is a big company located in the US that specializes in manufacture and supply of different kinds of coatings. Duracoat products are sold on a global scale in almost all countries. However the main consumer is the United States. Other big consumers are western countries such as the UK, Germany, France, and Canada. The company is one of the biggest corporations in the industry. In Lawrence, KS, the company controls a significant market size compared to its competitors.

The company has been in existence for a very long time. It began with producing basic coatings, but has diversified the portfolio of its commodities to include a wide spectrum of paints. During the infant stages, the company was faced with a lot of financial difficulties, which have been solved over time. Currently, the corporation is a multi-million business that generates several millions of dollars every year from sales of commodities.

Good management takes part of the praise that has led to the wide portfolio of commodities that the firm enjoys now. Because the corporation has been led by some of the greatest managers, it is classified under the paint industry as among the most well-managed. Most mangers that come into power in the firm hold ideas, philosophies, and adopt strategies aimed at achieving the highest level of profitability and production.

Almost all continents have satellite production factories because of superior management skills of managers. Some of the biggest production factories are in North America, Asia, Oceania, and Europe. In the long term, the company intends to open production factories in other parts of Asia where they lack, Latin America, and Africa.

The diverse product portfolio is also as a result of extensive research and development. Every year the firm invests millions of dollars to research and develop innovative coatings that solve real problems. That is why Duracoat can be attributed with inventing among the greatest coatings in the industry today. All management teams that have run the firm have always supported research and development, making some kind of a corporate culture.

Although production sites are not located on all continents, distributors are located everywhere. In order to ensure that commodities are supplied in all corners of the world, the corporation maintains a huge network of distributors in every country. Distributors are usually private investors who are given the authority to sell and distribute commodities to retail businesses. A good network of distributors, superior production methods, better management, and extensive research and development are the main sources of competitive advantage the business leverages on.

The various sources of competitive advantage have helped in driving costs for various commodities down to attract buyers. Prices fixed on commodities differ in different countries to suit the economic situation of country in question. However, prices tend to be relatively stable to avoid disparities.

Duracoat manufactures all kinds of coatings that exist. The coatings have diverse applications including appliance, garage door, truck trailer siding, rainwave, trim and sidewall, and metal roofing uses among others. The coatings can be used for resisting corrosion, erosion, and oxidation. They are rated as among the best in the world.