Nutritional supplements and nutraceuticals now make up a huge and expanding sector of consumer spending. In the United States spending in this area is estimated to in the region of twenty-five billion dollars a year. Affluent consumers, particularly baby boomers, are a key demographic that is driving this market. The following is a brief overview of some popular products and their positive health benefits.

Green foods: products like spirulina and chlorella have been shown in studies to have a beneficial impact on inflammation, cholesterol, blood pressure and immune response. This is thought to be due to their high concentrations of chlorophyll. This compound also helps to oxygenate the blood and is a natural deodorizer. People suffering from bad breath and/or body odour can greatly alleviate their condition by ramping up their intake of green foods.

Fish oil: Numerous studies have been conducted into the effects of fish oil consumption on human health. Simply put, it is one of the best all-round nutrients one can take. It has been found to combat inflammation, have a positive effect on bone health, brain health, preserve muscle mass and have marked anti-ageing properties. To cap it all, it is an inexpensive nutrient that even people on a budget can afford.

CoQ10: a relative newcomer to the scene, this compound is a vital nutrient for cellular function. It can help boost energy, benefit heart health and help combat inflammation. It's effects on the healthy functioning of cell mitochondria is also considered by some anti-ageing researchers to aid life expectancy.

Curcumin: the promise shown by this ancient spice as an anti-cancer agent has made headlines in recent years. It is also a powerful anti-inflammatory that can be of great benefit to those suffering with inflammation-related health issues. It is thought to do this by reducing or inhibiting levels of an enzyme known as COX-2. It is also thought to assuage inflammation by stimulating the adrenal glands to release more of the natural steroid cortisone.

Pro-biotics: huge numbers of middle-aged and older people in the US suffer with poor digestive function. Symptoms such as gas, constipation and bloating are indications that one's digestive system is not working well. This is often due to a lack of good bacteria in the gut. This can be remedied by taking a pro-biotic which will replenish intestinal flora and help restore optimal digestive function.

Glucosamine: poor joint health is another problem that afflicts huge numbers of older people in the developed world. Poor mobility as well as chronic pain are two symptoms that cause considerable discomfort for literally millions of people. No wonder that glucosamine sulphate is such a popular product. It can help to keep cartilage in good order and thus aid mobility and alleviate joint pain.

The market for these kind of nutritional supplements and nutraceuticals is expected to continue growing. The developing demand for them in markets such as China demonstrates how people everywhere are taking a proactive role in their health. By bolstering their intake of crucial nutrients they can be sure they are giving themselves a better chance of excellent and lasting health.