While you may not have heard of Diamond Foods, it's actually one of the biggest snack producers on the market today. They make several different products that you've probably heard of, and definitely eaten. The way that they've grown since their founding in 1912 is nothing short of incredible. People like easily found online have been responsible for that progression.

From rather humble beginnings as back as far as 1912, originally this was just a ploy to sell walnuts. A few walnut farmers had gotten together, to form a bigger conglomerate, that would make distributing the nuts easier, and more cost effective.

Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.

Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.

Despite the type of success that they had become accustomed to, it still wasn't enough to give them an iron grip on the snack industry. Which is why Emerald Nuts was created in the first place.

Other common brands of the time had already done as such. Companies like Planters had been selling a wide variety of nuts for some time now. Through Emerald Nuts they were able to cash in on that type of advanced success.

After this, Pop Secret was purchased, and then Kettle Chips. This way Steven M. Neil was able to branch out, and actually target other types of snack foods besides just nuts. That gave them a much larger share on the market.

These days, you've definitely heard of what this company has to offer. You've definitely heard about their snacks, and more than likely indulged yourself once or twice. They are ever growing as well, even trying to acquire other companies such as Pringles.