Different cloth lines are set up to provide the masses with specific types of garments. Musto Fleece was established a couple of years by a group of industrial specialists. This group had established itself as merchants of industrial garments. There were the plant specialists who designed the product designs with the help of well-trained garment experts. The firm has grown over the years buoyed by this special brand.

At the time of formation, there was little competition in the industry. Most of the garments and cloths were being hand-produced at that time. The number of firms that had ventured into commercial production was still low. Raw resources required for the setting up of a garment factory were sourced from the regions around the first factory. The cotton, sisal and other resources required were harvested from the local farms.

For the first few years, the sales revenues were low. This is because the company operations were still picking. There were plenty of fixed costs. More machines had to be installed into the company premises. Transportation trucks had to be acquired for easy and timely delivery of materials to the factory. The company was also setting up a small department that would enable successful development of their own production lines.

The simple garments produced at that time were sold to the local people around the company factories. As the demand for the Fleece produced increased over time, the company had to expend its ventures to supply the markets with what they needed. The production lines were added. More machines meant that more garments could be produced.

The firm soon started sourcing for funds to expand out of the Mid-West region. The expanding operations were headed by an ambitious manager who was in charge at that time. As there were few and established financial institutions by that time, getting a loan to the tune of millions of dollars was very hard. The financial help was done by the government partnering with a couple of other banks. Soon, a number of cotton and sisal spinning plants were set up across the East coast belt. These provided the raw materials needed for production of more garments.

With time, the firm set up a number of institutions within their factories. This is where the company operators would train the recruited workforce. The workers were trained free of charge. The training sessions would equip the workers with spinning and tanning skills. Other opted to take the garment design courses.

Over the last hundred years, the company has expanded rapidly to become one of key players within the garment industry. This grown can attributed to the great brand that the firm together with the team of worker has taken time to grow. The sales revenues have been increasing and as result made the company very successful.

The Musto Fleece Company is slowly adapting the use of modern technology. The advertising of the products is now being done online. There are also special web sites dedicated to the ordering of products. The delivery is also tracked through the internet. The costs of doing business over the internet are relatively lower as compared to other typical channels.