We have all known at least one friend who is seemingly addicted to 'next big thing' celebrity diets, right? You know the ones, you see them in glossy women's gossip magazines each month promising quick weight loss results with seemingly no effort. Ever wondered why they don't work? Today you'll find out!

Today, fitness instructor Russ Howe gives you the lowdown on why you should always avoid these quick fix type diets and reveals why they simply do not work.

Often targeted at serial dieters who desire to look like their favorite celebrity, there is little fact behind these fad diets and often people find they end up in a worse situation after their diet than when they started it.

Watch the video today with trainer Russ here.

To get serious weight loss results, take into consideration the following points on why these routines don't work.

Usually the celeb featured in the glossy magazine isn't involved in the article at all and is merely being used as a marketing ploy to sell the mag in the first place. Secondly, the diet plans themselves are often very flawed....

* Chopping your carbs, protein or fats completely from your diet leaves you in a fat storage state, not a weight loss state.

* Cutting your calorie intake so drastically will put your body into starvation mode and make it almost impossible to lose weight.

* Most plans require you to eat the same food over and over in a bid to be different from last month's routine. This also makes it tough to stick to as it's dull, meaning by next month you'll be off the rails...

This takes your weight loss nowhere fast. Usually people end up seeing a little weight loss for the endless hours of punishing their body and cutting out their favorite food, before sadly seeing the weight (and more) pile back on when they start eating regular food again.

The magazines can't be blamed for catering to their audience, however, and they realize that if they want to sell copies of their latest issue they need simply tick a few boxes and people will buy it...

* Celeb gossip.

* How to burn fat quickly.

* Famous people looking less than perfect.

* Fashion.

The other growing trend in this particular market is to release a Christmas weight loss dvd showing what workout routine helped this particular famous person to drop some pounds during the summer months. Usually they will all suffer from 'different' syndrome, the need to incorporate a gimmick such as Zumba or Bocra just to stand out from the rest releasing the same dvd's at the same time. Take a close look at who releases these materials. Notice how every June they are shown in gossip mags looking out of shape, and every New Year they have a new Keep Fit workout dvd on sale? It isn't coincidence, and it shows their diet isn't effective long term at all.

Your body needs protein, carbohydrates and fats to lose weight and build muscle. Simply learning the basics of how to diet will eliminate the need to get sucked into this gimmick filled, result barren wasteland of get fit quick celebrity diet plans.